Driving lubricants innovation: TotalEnergies Lubrifiants (French title) launches its new RobotQuartz campaign

TotalEnergies Lubriciants is back with a new campaign featuring RobotQuartz. This mascot is used to represent the engine and shows the effects of Quartz lubricants on all types of engines.  

An innovation-driven, new concept

Known in more than 80 countries, RobotQuartz gets a complete makeover in line with the most advanced vehicle technologies, especially electric. With this campaign, TotalEnergies Lubriciants is differentiating itself in the lubricants market by placing innovation at the heart of its strategy.

Quartz EV Fluid by TotalEnergies

For 70 years, TotalEnergies Lubrifiants has been continuously innovating to offer Quartz lubricants adapted to all types of engines:  Quartz 9000 for thermal engines, Quartz Ineo Xtra for hybrid engines and more recently Quartz EV Fluid for electric engines.

TotalEnergies Lubrifiants was therefore a pioneer in 2019 by developing the first entire EV fluid range to meet the specific needs of electric vehicles: increasing power, improving safety and extending the life of engines and batteries. The Quartz EV Fluid range features a state-of-the-art technology called ‘Thermo-Control Augmented’ that : provides high-level resistance to prevent oxidation, protects against short circuits, and keeps the battery at an optimal temperature range.

Jean Parizot, Inland General Manager at TotalEnergies Lubrifiants, said:

“This fifth generation RobotQuartz illustrates TotalEnergies Lubrifiants’ innovation ability to meet the needs of all types of vehicles, even the most demanding. With the evolution of the robot, the film tells the story of innovation behind Quartz lubricants, through the lens of the automobile: from thermal to electric.”

Link : Film 45' 

About TotalEnergies Lubrifiants

TotalEnergies is a leading global manufacturer and marketer of lubricants, with 42 production sites around the world and more than 5,800 employees in 160 countries. TotalEnergies' lubricants division offers innovative, high-performance and environmentally friendly products and services, developed by its R&D centers, which employ over 130 researchers. TotalEnergies' lubricants division is a key partner for players in the automotive, industrial and marine markets. ​

About the Marketing & Services division of TotalEnergies

TotalEnergies’ Marketing & Services business segment offers its professional and private customers a wide range of broad energy products and services—petroleum products, biofuels, charging and related services for electric vehicles, gas for road and maritime transportation—to support them in their mobility and help them reduce their carbon footprint. Every day, over 8 million customers visit our 16,000 service-stations all over the world. As the world’s number four in lubricants, we design and sell high-performance products for the automotive, industrial and maritime sectors. And to provide the best response to the needs of our B2B customers, we deploy our sales forces, our international logistics network and our diverse offering. We operate in 107 countries, where our 31,000 employees stand close to all of our customers.

About TotalEnergies

TotalEnergies is a global multi-energy company that produces and markets energies on a global scale: oil and biofuels, natural gas and green gases, renewables and electricity. Our 105,000 employees are committed to energy that is ever more affordable, cleaner, more reliable and accessible to as many people as possible. Active in more than 130 countries, TotalEnergies puts sustainable development in all its dimensions at the heart of its projects and operations to contribute to the well-being of people.

 

TotalEnergies Lubrifiants Contact :

[email protected]